My Story

Oh, did I mention that I’ve lived in Bali for 5 years? That’s right, I’ve spent a lot of my days surfing its salty waters. 3 years, to be exact.

Basically, I ventured out into the field of marketing in 2009. And have since been involved in a wide variety of industries, including (but not limited to) Entertainment, Retail and SAAS.

It wasn’t until 2019 that the CEO of TRAPO attended one of my talks in Bali, which was on Converting Strangers into Customers.

And, as you know, the rest is history.

Now, I am the Chief Marketing Officer of TRAPO and managed to boost its growth 5X within a span of 2 years since I spearheaded its marketing division. We went from a startup based in Malaysia to an award-winning brand that’s expanded over 4 other countries .

Ever since, I’ve given talks on numerous marketing conferences, seminars, and even interviews. I was shortlisted as a Rising Star by DotDigital, and was also a speaker at the Reshape 2021 Summit. Yes, the very summit that Barack Obama spoke at as well. I’d like to say that that’s one of my proudest achievements among many.

If there’s anything I’ve learned in my journey as a CMO, it can be summarized in three quick points:

Lead by example
Failing is part of growth
Micromanaging is poisonous to your team’s growth

But of course, my journey has just started. And if you’re interested to share valuable marketing insights I’ve learned in this rapidly-changing e-Commerce environment, feel free to connect with me. I also happen to provide public speaking services too.

Testimonials

Supharad sukphodee

Online Account Manager

I've worked for Ionut Danifeld for 4 months, and in those four months, I've seen him quickly take on new responsibilities while having the time to teach this information back to his employees. By inheriting tasks like campaign analytics and email A/B testing -- both of which extend beyond the scope of our team -- he's made our company much more agile and set me up. Ionut Danifeld is as great a person as he is a CMO.

Rachael Reid

Portofolio Director

Ionut was a delight to work with at DMWF Asia 2021 on our Live panel. His friendly demeanour was noticeable from our first conversation and his strong knowledge came through on the session "Panel: Growing international is really easy, said nobody!" which was noted as one of our audience favourites. Ionut's speaker style is exactly what you seek for in a speaker and we will jump at the chance to have Ionut back on our agenda in 2022.

Andrea Loubier

Co-founder

Ionut's is awesome to work with. Very friendly, responsive and presents detail oriented proposals that are truly tailored to your business. I've learned so much about inbound marketing from Ionut, and more than just getting the best results in growing our company, he also helped me improve my digital marketing skills.