Tag Archives: Youtube
Flashmob in Red Light District
I must admit that I’m not such a big fan of flashmob as a method of advertising. Since T-mobile is using more and more this method (see examples here, here or here), flashmob is beginning to be a “traditional” channel of promoting a business. There is no surprise when you see a flashmob this days.
For the ones of you that doesn’t know what is a flashmob, you have the definition bellow:
A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs are organized via telecommunications, social media, or viral emails.
Source: Wikipedia
But I was surprised when I saw this following clip. The campaign took place in Amsterdam in the most crowded place in Amsterdam: Red Light District. Advertising agency Duval Guillaume made ??a campaign called “Stop the Traffik” against human trafficking and involuntary prostitution.
I must admit that this flashmob is really well design, the element of surprise is present, you have the impact in the end, it is original and it stands for a good cause. It went a bit viral with 393,453 views and I saw it also on Twitter.
Do you know similar social campaigns?
What happened on April 1st
Like every year, companies raced in a battle called: April 1st Fool. Some got fulled, some not. Here is what I liked this year:
- Google April Fools: 8-Bit Google Map: video promoting 8-Bit Google Maps for Nintendo, but they actually build the system in the website
- Toshiba is introducing Shapes: tablets designed to match your personality and style in different shapes – round, heart and so on
- YouTube, DVD collection: you can have all the videos from Youtube in one DVD. I want to buy one 
- Sony, Vaio Q – The world’s smallest ultrabook: size 0.75″ x 1.25 and also powerful 8 GB Ram
- Skype for String: for me was the most funny and simple, all you need is 2 cups+string and you have the result
So this are my favorites and I’m sure that you can find others online. So which was your favorite April 1st fool?
The Zen in Social Media
First of all this is a new chapter in my blogging experience. Before I was writing in Romanian and about more general topics. Lately I was trying to find the motivation to write again and the only idea that came into my mind is to embrace more the professional side.
I’m passionate about advertising, guerrilla marketing and social media. Probably this will be my focus from now on this blog. I hope you will enjoy my thoughts regarding this topics. End of introduction!
I finished a couple days ago a really good book about social media: The Zen of Social Media Marketing by Shama Kabani.
A couple of words about Shama Kabani: Shama Kabani (born April 25, 1985) is a businessperson, technology entrepreneur, best-selling author, international public speaker, and web and television personality. She is chief executive officer of The Marketing Zen Group, a full-service web marketing agency she founded in 2009 when she was 24 years old.
@Source: Wikipedia
When I started to read the book I was thinking that is a book full with theories about social media. The perception changed fast because this book presents a lot of case studies and illustrations to understand better different concepts.
So what’s the book about? It explains how to use the most important social media sites: Facebook, Twitter, LinkedIn, Youtube. In case you have a business, it gives you good inputs on how to make your business grow and also increase the visibility. It’s explaining how to stay connected with your costumers and also how to find new ones.
Also social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Another big point for the book are the case studies: different businesses that managed to grow thanks to the social media and also how.
Some ideas extracted from the book:
- The ACT Methodology: Attract(get attention/standout), Convert(when you turn a stranger into costumer or client) and Transform(transform your past and present into attraction)
- A website must: educate, market and sell
- Five elements of a great website: Design, structure, content(blogs, podcast, video), optimization, maintenance
- How to get followers on Twitter: find likeminded individuals or niches, join and create conversations, bring people to your blog/site
- Youtube videos: maximum length of video 2 minutes, keep things moving and transparency
- Monitor your social media (http://www.trackur.com/)
I recommend this book also for the ones that are making the first steps in social media, but also for the professionals. You can find it on Amazon and it cost $11.32.
Also you can visit Shama blog and you can find videos/articles with the author.
What other books did you read about social media, advertising, guerrilla marketing or personal branding?
Cele doua cuvinte
Draga cititorule ascultam in week-end o melodie care mi-a atras in mod deosebit atentia. Ma folosesc de acel buton mic si este un loop continuu in mintea mea. Ascultati melodia si revenim:
E simpatica nu? Si daca stai bine sa te gandesti sunt cele mai grele 2 cuvinte. De cate ori ai simtit fluturasi in stomac si ai zis: Bai e cam devreme? Oare ea simte la fel? Daca nu e chiar iubire?
Sunt acele 2 cuvinte care fac ca timpul sa treaca mai repede. Sunt acele 2 cuvinte care leaga oameni pentru totdeauna. Sunt cele mai frumoase cuvinte, dar care le spui cam putin cand e persoana langa tine.
Nu-i asa ca ti-au trecut prin minte cu prima data cand ai spus cele 2 cuvinte? Si nu e asa ca femeile nu inteleg ca e greu pentru noi?
Atat de multe intrebari, dar la final totul se rezuma la a spune cele 2 cuvinte persoanei potrivite. Daca ai gasit, spune mai des si spune de fiecare data cand ai ocazia.
TE IUBESC si o saptamana frumoasa iti urez!
Serviciul de Follow-up
Pentru cine nu stie serviciul de follow-up inseamna ca dupa cumpararea un produs sau abonarea la un serviciu, teoretic ar trebui sa primesti un telefon sa te intrebe daca esti multumit de ce ai achizitionat si n-ai probleme. Este o metoda foarte simpla de ai face pe clientii tai sa se simta bine si sa revina cu placere si data viitoare. Intr-o societate in care rar mai putem vorbi de monopol, acest serviciu este oricand binevenit.
Cum era normal si firesc, unul dintre primele lucruri care le-am facut cand am ajuns in Belgia a fost sa-mi deschid un cont bancar. Deobicei in Belgia este dificil sa-ti faci cont bancar daca nu ai permis de resedinta. De cele mai multe ori dureaza cam 2-3 luni, iar daca vrei sa-ti primesti banii pe card dai din buze.
Cea mai usoara metoda de a afla unde sa merg a fost sa intreb pe trainee de aici si am gasit o banca care stia de AIESEC. E super tare, avem si relatii . Rezultatul a fost simplu si in cateva minute am devenit client KBC Bank.
Saptamana asta m-am simtit si eu un client important 
. Am primit un telefon foarte scurt, maxim 1 minut, in care cineva de la banca m-a intrebat ce mai fac, daca sunt multumit de serviciile bancii, daca am probleme si daca am nevoie de ajutor. Partea care mie mi-a placut cel mai mult a fost ca mi-a vorbit din prima in engleza. S-au informat bine si au retinut ca tot contul meu e in limba engleza.
Sincer sper sa vad si pe la noi servicii de genul asta. Nu ma intereseaza cand imi cumpar o pereche de adidasi, dar sa mai sune din cand in cand si sa intrebe: Alo, va merge cablu? Sunteti multumit de internet?
O lectie motivationala cu Will Smith
Sa nu ai niciodata un Plan B pentru ca te distrage de la Planul A!
Am in ultimul timpul datorita unui mic monstru (aici) intr-o batalie interioara, am avut dezamagiri si clipe de asteptari care nu se mai terminau. Sunt sentimente care le traiesc in ultimul timp mult mai intens. Vreau mai mult dar simt ca nu sunt lasat. Desi se spune ca esti singurul responsabil pe destinul tau, consider ca traiesti intr-o societate, iesi din casa si interactionezi cu oameni care iti afecteaza destinul.
E greu sa te motivezi in clipe in care nu mai vezi sperianta. Eu imi gasesc motivarea in prieteni, dragoste si visul care vreau sa-l motivez. M-am saturat sa ma hranesc cu aplauze si feedback-uri pozitive, iar in acelasi timp sa ma lovesc de conservatorismul unora. Nu inteleg aceasta frica de schimbare si a vedea ca lucrurile se pot face bine cu un gram de tupeu.
Am gasit pe net un videoclip foarte interesant cu Will Smith. Il consider genul de actor care nu e inzestrat cu incredibil talent, dar compenseaza 101% prin munca. Actorul care prin munca se poate mula perfect pe orice rol. L-am vazut in comedii “Fresh Prince of Bel-Air, Men in black”, l-am vazut in drame “Seven Pounds, The Pursuit of Happyness”, l-am vazut SF “I robot” samd.
Va invit sa urmariti acest filmulet. Enjoy!
